Combining my love of coffee and The Weeknd, I decided to create a fictional brand of coffee that incorporates songs by the Weeknd as the names of the roasts, and used the Weeknd’s label, XO, as the name of the brand, which also inspired the colour scheme. Colours of the roasts are all taken from the artwork of the album “Starboy.”
Client: XO Coffee Co. (fictional)
Role: Graphic Designer, Copywriter
Deliverables: Coffee bag packaging, logo